These animations, created for Jack Morton Worldwide, complete with a potato chip particle system array and peeling stickers for Zootopia were very successful in their marketing campaign.
Stay consistent with Subway Branding, work within tight deadlines, hold viewers interest.
Develop animations using 3D elements sparingly, the Fuze potato chips needed to fall from the sky and land like a real chip. The rest of the animation relied on simple effects and solid animation techniques to denote 3D space.