Raytheon
International tradeshow design
Responsibilities: Art direction, Concept, Wall Panel Design, Animations
Problem:
Develop a unifying theme for the display, demonstration, and social media campaign of Raytheon’s latest products and services for this international trade show event.
Solution:
The concept of defending above, on, and below the sea was unified through a cohesive visual design system, achieved by carefully aligning typography and graphic treatments across both print and animated assets. The chevron shape was selected for its sense of movement and its ability to visually connect imagery across the corners of the booth walls. It also served as a natural transitional element within the social media campaign.
Social Media campaign
Looped animations with title, bullet points, and trade show booth location.
Booth Design
Large print graphics for trade show wall display surfaces.
