Sprinklr: ebook social media campaign

Problem:

Sprinklr ebooks are sales documents containing valuable information targeting a variety of business audiences. Sprinklr needed to set them apart and motivate users to request more information.

Solution:

Showcase the rich information contained in the document and make the electronic ebook “real”. I wanted them to become tangible, something you want to hold in your hands. Using 3D to achieve the high production value I was after, each unique ebook cover came to life with looped and build animations relating to the concepts and information held inside each ebook. Consideration of formats and viewing time were given for effectively targeting their intended social platforms.

Responsibilities: Concept, Design, Animation