MSG: Fans Most Wanted Package

Problem:

Develop a versatile Sports package based upon two NY sports teams, Nicks and Rangers.

Solution:

Graphic graphic panels reflecting the iconic MSG architectural structure and representing the two super teams, the Knicks and Rangers. The source files done in Illustrator and Photoshop are easily color coded to the teams branded colors when animated in After Effects. This sports package project involved the whole deal, open, close, tease elements, bumps, lower thirds and templated project files to be updated by internal MSG staff.

I am lucky to have worked with Daniel Paterna of DPd on this exciting yet cost effective sports package.

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I was responsible for contributing to the initial exploratory design as well as creating design elements for the final branding package. I was solely responsible for animation of all assets, and also established an animation language used throughout the brand. Additionally, I created tool-kits delivered to the production team for use in the final broadcast.