“Numbers Never Lie” offers lively — and at times over-the-top — debates, but the discussions go a step further with the extensive use of analytics. Although in hashing out such questions as “who is the best quarterback in the NFL,” the numbers might not tell the full story.
Problem:
Build a National Sports Package with a distinct attitude toward interpreting sports data.
Solution:
Bold shapes and disintegrating numbers based on folding and unfolding grid system build the energy required for the National sports package. Clean white paper background loosely holds the transforming numbers. After Effects tool kits were delivered to ESPN’s in-house production team for daily title changes to bumpers.
I was responsible for contributing to the initial exploratory design as well as creating design elements for the final branding package. I was solely responsible for animation of all assets, and also established an animation language used throughout the brand. Additionally, I created flexible toolkits delivered to ESPN’s production team for customizable content creation.
