MSG: Countdown Package

Madison Square Garden Network reached out to Daniel Paterna design looking to create a new countdown of top moments in Madison Square Garden history. Daniel reached out to me to help develop this adrenaline induced spots package for Madison Square Garden.

Problem:

Develop complete highlight sports package with the ability to be expanded by MSG in-house team.

Solution:

Establish an animation language used throughout the brand. Build out complete broadcast package, Opens, bumps, transitions, lower thirds etc. Create “plug and play” After Effects toolkits for their production team.

I was responsible for contributing to the initial exploratory design as well as creating design elements for the final branding package. I was solely responsible for animation of all assets.