NESN: Home of the Nation

Red Sox 2017 Campaign

Winner of Regional Emmy: Outstanding Animation

Problem:

Each season Red Sox Nation demands a sports package that drives the energy of the Players and Fans across New England. The package has to translate well to Broadcast, print, and outdoor signage.

Solution:

Develop an environment of life-size animated flash screens based upon the slant of the NESN ticket creating a dynamic backdrop for players to take center stage. Complete with transitions, lower thirds, bumps and open this package was well integrated across print, outdoor marketing and the on-air presence. Working together with the predators (producer+editor) and the other other creatives at NESN turned out this strong pieces of broadcast and digital design.


Responsibilities:

  • Art Direction
  • Design
  • Animation
  • Animation Toolkits